Fragrance Family

How often do we have an idea of a specific smell in our heads but we are not able to pin point it or describe it?

Michael Edwards created the Fragrance Wheel to help retailers offer perfumes to their consumers. In this wheel he organized fragrance families in relation to one another making it easier for retailers and their customers, to describe the scents. Nowadays the fragrance
wheel is still largely being used as a classification tool. We chose to use this tool to help you find the perfect perfume
among our creations.

Edwards’s wheel consists of a primary scent which is divided into subfamilies:

Fragrance Family

How often do we have an idea of a specific smell in our heads but we are not able to pin point it or describe it?

Michael Edwards created the fragrance wheel to help retailers offer perfumes to their consumers. In this wheel he organized fragrance families in relation to one another making it easier for retailers and their customers, to describe the scents. Nowadays the fragrance wheel is still largely being used as a classification tool.

We chose to use this tool to help you find the perfect perfume among our creations.

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